Harley-Davidson, Inc. (NYSE: HOG) is a Consumer Cyclical company in the Auto - Manufacturers industry. QuoTrend tracks its price, financials, earnings, analyst ratings and insider trades.
| Index | - | P/E | 16.26 | EPS (ttm) | 1.63 | Insider Own | 1.45% | Shs Outstand | 105.27M | Perf Week | -1.71% |
| Market Cap | 2.79B | Forward P/E | 13.66 | EPS next Y | 1.94 | Insider Trans | 3.25% | Shs Float | 104.12M | Perf Month | -2.68% |
| Enterprise Value | 3.20B | PEG | 0.15 | EPS next Q | 0.43 | Inst Own | - | Short Float | 16.99% | Perf Quarter | 4.29% |
| Income | 202.00M | P/S | 0.68 | EPS this Y | -57.91% | Inst Trans | - | Short Ratio | 6.98 | Perf Half Y | 54.16% |
| Sales | 4.11B | P/B | 0.90 | EPS next Y | 182.69% | ROA | 2.79% | Short Interest | 17.69M | Perf YTD | 29.33% |
| Book/sh | 29.60 | P/C | 1.47 | EPS next 5Y | 105.57% | ROE | 6.27% | 52W High | 31.25 -15.20% | Perf Year | -11.84% |
| Cash/sh | 18.01 | P/FCF | - | EPS past 3/5Y | -17.55% 219.12% | ROIC | 2.39% | 52W Low | 17.09 55.06% | Perf 3Y | -20.82% |
| Dividend Est. | 0.75 (2.83%) | EV/EBITDA | 9.15 | Sales past 3/5Y | -8.06% 1.99% | Gross Margin | 23.89% | Volatility | 2.93% 3.06% | Perf 5Y | -28.65% |
| Dividend TTM | 0.74 (2.80%) | EV/Sales | 0.78 | EPS Y/Y TTM | -52.62% | Oper. Margin | 5.08% | ATR (14) | 0.94 | Perf 10Y | -49.72% |
| Dividend Ex-Date | Sep 15, 2026 | Quick Ratio | 1.70 | Sales Y/Y TTM | -20.71% | Profit Margin | 4.91% | RSI (14) | 44.66 | Recom | 2.86 |
| Dividend Gr. 3/5Y | 4.55% 10.35% | Current Ratio | 1.90 | EPS Q/Q | -14.77% | SMA20 | -3.83% | Beta | 1.30 | Target Price | 27.60 |
| Payout | 41.05% | Debt/Eq | 0.96 | Sales Q/Q | -15.61% | SMA50 | -0.89% | Rel Volume | 0.73 | Prev Close | 26.84 |
| Employees | 5,500 | LT Debt/Eq | 0.54 | Earnings | Nov 03 | SMA200 | 14.45% | Avg Volume | 2.41M | Price | 26.50 |
| IPO Date | Jul 08, 1986 | Option/Short | Yes / Yes | EPS/Sales Surpr. | 16.28% -5.41% | Net Debt/EBITDA | 1.18 | Volume | 1,758,565 | Change | -1.27% |
| Date | Action | Analyst | Rating | Target |
|---|---|---|---|---|
| Aug-17-26 | Reiterated | Griffin | $30 → $33 | |
| Jul-28-26 | Reiterated | Morgan Stanley | Underweight | $15 → $17 |
| Jul-24-26 | Reiterated | Robert W. Baird | $28 → $30 | |
| Jul-20-26 | Upgrade | Loop Capital | Hold → Buy | $21 → $32 |
| Jul-06-26 | Reiterated | Griffin | $34 → $30 | |
| May-19-26 | Reiterated | Morgan Stanley | Underweight | $12 → $15 |
| May-11-26 | Reiterated | UBS | Neutral | $28 → $26 |
| May-06-26 | Reiterated | Robert W. Baird | $24 → $28 | |
| Feb-17-26 | Reiterated | Morgan Stanley | Underweight | $18 → $12 |
| Feb-12-26 | Reiterated | D.A. Davidson | Buy | $30 → $25 |
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
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| Line Item (USD, M) | TTM — | FY 2025 12/31/2025 | FY 2024 12/31/2024 | FY 2023 12/31/2023 | FY 2022 12/31/2022 | FY 2021 12/31/2021 | FY 2020 12/31/2020 | FY 2019 12/31/2019 | FY 2018 12/31/2018 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Total Revenue | 4,113 | 4,473 | 5,187 | — | — | — | — | — | — | |
| Cost of Goods Sold Incl. D&A | 3,129 | 3,121 | 3,378 | — | — | — | — | — | — | |
| Gross Profit | 982 | 1,353 | 1,809 | — | — | — | — | — | — | |
| Selling, General and Administrative Excl. Other | 1,023 | 895 | 1,145 | — | — | — | — | — | — | |
| Research and Development | 0 | 0 | 0 | — | — | — | — | — | — | |
| Other Operating Expense | -248 | 71 | 247 | — | — | — | — | — | — | |
| Operating Income | 209 | 387 | 417 | — | — | — | — | — | — | |
| Interest Expense | 11 | 33 | 31 | — | — | — | — | — | — | |
| Unusual Expense | — | — | — | — | — | — | — | — | — | |
| Non-Operating Income (Expense) | 90 | 106 | 131 | — | — | — | — | — | — | |
| Net Income Before Taxes | 288 | 459 | 517 | — | — | — | — | — | — | |
| Income Taxes | 92 | 130 | 72 | — | — | — | — | — | — | |
| Consolidated Net Income | 202 | 339 | 455 | — | — | — | — | — | — | |
| Net Income From Continuing Operations | 195 | 329 | 445 | — | — | — | — | — | — | |
| Net Income | 202 | 339 | 455 | — | — | — | — | — | — | |
| EPS (Recurring) | 1.66 | 2.82 | 3.46 | — | — | — | — | — | — | |
| EPS (Basic, Before Extraordinaries) | 1.66 | 2.82 | 3.46 | — | — | — | — | — | — | |
| EPS (Diluted) | 1.63 | 2.78 | 3.44 | — | — | — | — | — | — | |
| EBITDA | 350 | 665 | 709 | — | — | — | — | — | — | |
| Other After Tax Adjustments | — | — | — | — | — | — | — | — | — | |
| Stock Option Compensation Expense | — | — | — | — | — | — | — | — | — | |
| Price To Earnings Ratio | 16.26 | 7.37 | 8.76 | — | — | — | — | — | — | |
| Price To Sales Ratio | 0.70 | 0.55 | 0.76 | — | — | — | — | — | — | |
| Gross Margin | 23.88 | 30.25 | 34.88 | — | — | — | — | — | — | |
| Operating Margin | 5.08 | 8.65 | 8.04 | — | — | — | — | — | — | |
| Net Margin | 4.91 | 7.58 | 8.77 | — | — | — | — | — | — | |
| Shares Outstanding | 108 | 120 | 131 | — | — | — | — | — | — | |
| Market Capitalization | 2,862 | 2,459 | 3,947 | — | — | — | — | — | — | |
| Operating Lease Expense | — | — | — | — | — | — | — | — | — |
| Insider | Relationship | Date | Transaction | Cost | #Shares | Value ($) | #Shares Total | SEC Form 4 |
|---|---|---|---|---|---|---|---|---|
| Root Jonathan R | CFO and CCO | Sep 01 '26 | Sale | 27.46 | 1,554 | 42,673 | 26,292 | Sep 02 |
| Littleton Gayle | CLO, CCO, CAO & Corp Sec | Aug 11 '26 | Buy | 26.38 | 7,500 | 197,850 | 7,500 | Aug 13 |
| Starrs Artie | President & CEO | Aug 10 '26 | Buy | 25.89 | 10,000 | 258,941 | 25,000 | Aug 11 |
| Root Jonathan R | CFO and CCO | Aug 03 '26 | Sale | 24.88 | 1,554 | 38,664 | 27,846 | Aug 05 |
| NOVA DANIEL J | Director | Jul 31 '26 | Buy | 24.57 | 40,000 | 982,700 | 47,605 | Aug 03 |
| Root Jonathan R | CFO and CCO | Jul 01 '26 | Sale | 24.44 | 1,554 | 37,980 | 29,400 | Jul 06 |
| Root Jonathan R | CFO and CCO | May 19 '26 | Sale | 24.21 | 1,554 | 37,622 | 32,508 | May 21 |
| Sylvester Maryrose | Director | May 14 '26 | Option Exercise | 0.00 | 6,015 | 0 | 27,890 | May 18 |
| Masood Rafeh | Director | May 14 '26 | Option Exercise | 0.00 | 6,015 | 0 | 13,495 | May 18 |
| Golston Allan C. | Director | May 14 '26 | Option Exercise | 0.00 | 3,008 | 0 | 7,310 | May 18 |
| Flees Lori Ann | Director | May 14 '26 | Option Exercise | 0.00 | 6,015 | 0 | 17,223 | May 18 |
| FARLEY JR JAMES D | Director | May 14 '26 | Option Exercise | 0.00 | 6,015 | 0 | 22,220 | May 18 |
| Alstead Troy | Director | May 14 '26 | Option Exercise | 0.00 | 6,015 | 0 | 41,249 | May 18 |
| Krause Paul J | Chief Legal Officer | May 11 '26 | Sale | 26.00 | 1,564 | 40,664 | 30,012 | May 13 |
| Do Charles | Sr. Vice President, HDFSI | Mar 12 '26 | Sale | 18.09 | 4,241 | 76,741 | 183 | Mar 16 |