Latest market price
31.22
+0.89+2.93%
HOGQT75Harley-Davidson, Inc.·NYSE
31.22+2.93%
News
Up 2.9% — Harley-Davidson, Inc. (HOG) Q3 2026 Earnings Call Transcript (seekingalpha.com).
Medium confidence
TA
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Signal & projected range
Earnings big miss — drift (PEAD)Historical pattern — not a prediction
Recent priceDays this stock last showed the setupRange of past outcomes (±1σ)
Horizon
0%Past 3 monthsToday
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Over the next 20 trading days, similar setups historically landed in a measured range of outcomes. Unlock with Premium to see the median return, the typical range, and how often they were positive. This is the historical range of outcomes — not a prediction of this stock’s price.

Ranges describe how this exact setup resolved in the past — derived from thousands of historical occurrences across QuoTrend’s coverage since 2006, survivorship-corrected to include companies that later delisted. The band is the typical spread (±1σ) of those outcomes, not a forecast; the central value is their average move. Fewer matching cases over longer horizons widen the band and lower its reliability. Backtested results are hypothetical, based on historical data, and do not represent actual trading. Past performance does not guarantee or predict future results. QuoTrend is an educational research tool, not investment advice. Markets involve risk, including loss of principal.

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Snapshot
Index—P/E—EPS (ttm)-1.07Insider Own1.47%Shs Outstand104.07MPerf Week7.80%
Market Cap3.25BForward P/E15.70EPS next Y1.99Insider Trans3.14%Shs Float102.87MPerf Month25.73%
Enterprise Value3.51BPEG0.18EPS next Q—Short Float20.09%Perf Quarter23.35%
Income-132.00MP/S0.84EPS this Y-82.52%Short Ratio9.69Perf Half Y27.53%
Sales3.85BP/B1.07EPS next Y174.84%ROA-1.82%Short Interest20.67MPerf YTD52.37%
Book/sh29.30P/C1.57EPS next 5Y103.92%ROE-4.30%52W High31.23 -0.03%Perf Year15.84%
Cash/sh19.95P/FCF10.45EPS past 3/5Y-17.55% 219.12%ROIC-3.68%52W Low17.09 82.68%Perf 3Y8.33%
Dividend Est.0.75 (2.40%)EV/EBITDA—Sales past 3/5Y-8.06% 1.99%Gross Margin20.53%Volatility3.89% 3.61%Perf 5Y-15.39%
Dividend TTM0.74 (2.38%)EV/Sales0.91EPS Y/Y TTM-125.97%Oper. Margin-6.03%ATR (14)1.05Perf 10Y-43.86%
Dividend Ex-DateSep 15, 2026Quick Ratio1.77Sales Y/Y TTM-17.36%Profit Margin-3.44%RSI (14)75.70Recom2.83
Dividend Gr. 3/5Y4.55% 10.35%Current Ratio1.97EPS Q/Q-87.10%SMA2011.79%Beta1.30Target Price29.71
Payout—Debt/Eq0.77Sales Q/Q-19.24%SMA5014.74%Rel Volume1.66Prev Close30.33
Employees5,500LT Debt/Eq0.43EarningsFeb 09SMA20030.18%Avg Volume1.95MPrice31.22
IPO DateJul 08, 1986Option/ShortYes / YesEPS/Sales Surpr.-15.07% —Net Debt/EBITDA—Volume3,251,561Change2.93%
Analyst Ratings
DateActionAnalystRatingTarget
Oct-30-26ReiteratedKeyBancSector Weight$35
Oct-26-26ReiteratedMorgan StanleyUnderweight$17 → $19
Oct-05-26ReiteratedEvercore ISI$33
Oct-05-26UpgradeCitigroupNeutral → Buy
Aug-17-26ReiteratedGriffin$30 → $33
Jul-28-26ReiteratedMorgan StanleyUnderweight$15 → $17
Jul-24-26ReiteratedRobert W. Baird$28 → $30
Jul-20-26UpgradeLoop CapitalHold → Buy$21 → $32
Jul-06-26ReiteratedGriffin$34 → $30
May-19-26ReiteratedMorgan StanleyUnderweight$12 → $15
Latest News· Times ET
Oct-30-26
Oct-30-2605:15PM
Oct-29-26
Oct-29-2605:38PM
Oct-28-26
Oct-27-26
Oct-26-26
Oct-19-26
Company

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

Ownership

Per-holder 13F data hasn't been ingested for this ticker yet.

Financial Statements
DataTimeframe
Line Item (USD, M)
TTM
—
FY 2025
12/31/2025
FY 2024
12/31/2024
FY 2023
12/31/2023
FY 2022
12/31/2022
FY 2021
12/31/2021
FY 2020
12/31/2020
FY 2019
12/31/2019
FY 2018
12/31/2018
Total Revenue3,8554,4735,1875,836—————
Cost of Goods Sold Incl. D&A3,0623,1213,3783,655—————
Gross Profit7911,3531,8092,182—————
Selling, General and Administrative Excl. Other9728951,1451,176—————
Research and Development
0000—————
Other Operating Expense5371247227—————
Operating Income-233387417779—————
Interest Expense5333131—————
Unusual Expense
—————————
Non-Operating Income (Expense)91106131119—————
Net Income Before Taxes-146459517867—————
Income Taxes-713072172—————
Consolidated Net Income-132339455707—————
Net Income From Continuing Operations-139329445695—————
Net Income-132339455707—————
EPS (Recurring)-1.062.823.464.96—————
EPS (Basic, Before Extraordinaries)-1.062.823.464.96—————
EPS (Diluted)-1.072.783.444.87—————
EBITDA-1346657091,056—————
Other After Tax Adjustments
—————————
Stock Option Compensation Expense
—————————
Price To Earnings Ratio—7.378.767.56—————
Price To Sales Ratio0.830.550.760.90—————
Gross Margin20.5230.2534.8837.39—————
Operating Margin-6.048.658.0413.35—————
Net Margin-3.427.588.7712.11—————
Shares Outstanding103120131142—————
Market Capitalization3,2162,4593,9475,231—————
Operating Lease Expense
—————————
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Insider Trading Volume
$33.32$28.76$24.21$19.65$15.09● Close Price0.00K245.68K491.35K737.02K982.70KUSD Trades VolumeNovDec2026FebMarAprMayJunJulAugSepOctNov
Insider Trading
InsiderRelationshipDateTransactionCost#SharesValue ($)#Shares TotalSEC Form 4
Root Jonathan RCFO and CCOOct 01 '26Sale24.431,55938,08624,733Oct 05
NOVA DANIEL JDirectorSep 24 '26Option Exercise0.005,168052,773Sep 28
Root Jonathan RCFO and CCOSep 01 '26Sale27.461,55442,67326,292Sep 02
Littleton GayleCLO, CCO, CAO & Corp SecAug 11 '26Buy26.387,500197,8507,500Aug 13
Starrs ArtiePresident & CEOAug 10 '26Buy25.8910,000258,94125,000Aug 11
Root Jonathan RCFO and CCOAug 03 '26Sale24.881,55438,66427,846Aug 05
NOVA DANIEL JDirectorJul 31 '26Buy24.5740,000982,70047,605Aug 03
Root Jonathan RCFO and CCOJul 01 '26Sale24.441,55437,98029,400Jul 06
Root Jonathan RCFO and CCOMay 19 '26Sale24.211,55437,62232,508May 21
Sylvester MaryroseDirectorMay 14 '26Option Exercise0.006,015027,890May 18
Masood RafehDirectorMay 14 '26Option Exercise0.006,015013,495May 18
Golston Allan C.DirectorMay 14 '26Option Exercise0.003,00807,310May 18
Flees Lori AnnDirectorMay 14 '26Option Exercise0.006,015017,223May 18
FARLEY JR JAMES DDirectorMay 14 '26Option Exercise0.006,015022,220May 18
Alstead TroyDirectorMay 14 '26Option Exercise0.006,015041,249May 18
QuoTrend signals describe historical patterns and statistics — educational information, not investment advice or a recommendation to buy or sell. Past performance doesn’t guarantee future results. Every figure traces to QuoTrend data. Historical patterns — not a prediction or advice.