HOG — Harley-Davidson, Inc. stock price, charts and financials

QT59Harley-Davidson, Inc.

Harley-Davidson, Inc. (NYSE: HOG) is a Consumer Cyclical company in the Auto - Manufacturers industry. QuoTrend tracks its price, financials, earnings, analyst ratings and insider trades.

Latest market price
25.31
+0.77+3.14%
HOGQT59Harley-Davidson, Inc.·NYSE
25.31+3.14%
TA
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Signal & projected range
Earnings big beat — drift (PEAD)Historical pattern — not a prediction
Recent priceDays this stock last showed the setupRange of past outcomes (±1σ)
Horizon
0%Past 3 monthsToday
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Over the next 20 trading days, similar setups historically landed in a measured range of outcomes. Unlock with Premium to see the median return, the typical range, and how often they were positive. This is the historical range of outcomes — not a prediction of this stock’s price.

Ranges describe how this exact setup resolved in the past — derived from thousands of historical occurrences across QuoTrend’s coverage since 2006, survivorship-corrected to include companies that later delisted. The band is the typical spread (±1σ) of those outcomes, not a forecast; the central value is their average move. Fewer matching cases over longer horizons widen the band and lower its reliability. Backtested results are hypothetical, based on historical data, and do not represent actual trading. Past performance does not guarantee or predict future results. QuoTrend is an educational research tool, not investment advice. Markets involve risk, including loss of principal.

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Snapshot
Index-P/E14.78EPS (ttm)1.66Insider Own1.41%Shs Outstand105.27MPerf Week-3.73%
Market Cap2.58BForward P/E12.88EPS next Y1.91Insider Trans0.43%Shs Float104.12MPerf Month1.61%
Enterprise Value2.93BPEG-EPS next Q0.50Inst Own-Short Float16.44%Perf Quarter2.72%
Income197.62MP/S0.63EPS this Y-63.90%Inst Trans-Short Ratio5.99Perf Half Y24.51%
Sales4.11BP/B0.85EPS next Y223.89%ROA3.40%Short Interest17.12MPerf YTD19.77%
Book/sh-P/C-EPS next 5Y119.26%ROE6.26%52W High32.23 -21.47%Perf Year-5.69%
Cash/sh-P/FCF-EPS past 3/5Y-17.55% 219.12%ROIC2.39%52W Low17.63 43.59%Perf 3Y-34.86%
Dividend Est.0.75 (2.96%)EV/EBITDA8.37Sales past 3/5Y-8.06% 1.99%Gross Margin23.89%Volatility4.06% 4.05%Perf 5Y-39.57%
Dividend TTM0.73 (2.90%)EV/Sales0.71EPS Y/Y TTM-52.62%Oper. Margin5.08%ATR (14)1.08Perf 10Y-51.09%
Dividend Ex-DateJun 08, 2026Quick Ratio3.40Sales Y/Y TTM-20.71%Profit Margin4.91%RSI (14)43.21Recom2.86
Dividend Gr. 3/5Y4.55% 10.35%Current Ratio3.86EPS Q/Q-14.77%SMA20-4.95%Beta1.28Target Price26.29
Payout41.05%Debt/Eq0.72Sales Q/Q-15.61%SMA50-2.47%Rel Volume0.58Prev Close24.54
Employees5,500LT Debt/Eq0.54EarningsNov 03SMA2007.15%Avg Volume2.87MPrice25.31
IPO DateJul 08, 1986Option/ShortYes / YesEPS/Sales Surpr.16.28% -5.41%Net Debt/EBITDA0.99Volume1,657,823Change3.14%
Analyst Ratings
DateActionAnalystRatingTarget
Jul-28-26ReiteratedMorgan StanleyUnderweight$15$17
Jul-24-26ReiteratedRobert W. Baird$28$30
Jul-20-26UpgradeLoop CapitalHoldBuy$21$32
Jul-06-26ReiteratedGriffin$34$30
May-19-26ReiteratedMorgan StanleyUnderweight$12$15
May-11-26ReiteratedUBSNeutral$28$26
May-06-26ReiteratedRobert W. Baird$24$28
Feb-17-26ReiteratedMorgan StanleyUnderweight$18$12
Feb-12-26ReiteratedD.A. DavidsonBuy$30$25
Feb-11-26ReiteratedBMO CapitalOutperform$30$24
Latest News
Jul-29-26
Jul-28-26
Jul-27-26
Jul-25-26
Jul-24-26
Jul-23-26
Jul-23-2604:08PM
Jul-20-26
Jul-16-26
Jul-13-26
Company

Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.

Ownership

Per-holder 13F data hasn't been ingested for this ticker yet.

Financial Statements
DataTimeframe
Line Item (USD, M)
TTM
FY 2025
12/31/2025
FY 2024
12/31/2024
FY 2023
12/31/2023
FY 2022
12/31/2022
FY 2021
12/31/2021
FY 2020
12/31/2020
FY 2019
12/31/2019
FY 2018
12/31/2018
Total Revenue4,1134,4735,1875,8365,7555,3364,0545,3625,717
Cost of Goods Sold Incl. D&A3,1293,1213,3783,6553,6213,4362,6823,4403,545
Gross Profit9821,3531,8092,1822,1341,9001,3721,9222,172
Selling, General and Administrative Excl. Other1,0238951,1451,1761,0791,0521,0511,1991,258
Research and Development
000000000
Other Operating Expense-2487124722714525312167200
Operating Income20938741777990982310556714
Interest Expense113331313131313131
Unusual Expense
Non-Operating Income (Expense)9010613111953276334
Net Income Before Taxes288459517867931819-16557687
Income Taxes9213072172192169-17134155
Consolidated Net Income2023394557077416501424531
Net Income From Continuing Operations1953294456957396501424531
Net Income2023394557077416501424531
EPS (Recurring)1.662.823.464.965.014.230.012.703.21
EPS (Basic, Before Extraordinaries)1.662.823.464.965.014.230.012.703.21
EPS (Diluted)1.632.783.444.874.964.190.012.683.19
EBITDA3506657091,0561,1141,015201821982
Other After Tax Adjustments
Stock Option Compensation Expense
Price To Earnings Ratio15.537.378.767.568.399.004,369.0513.8810.70
Price To Sales Ratio0.660.550.760.901.071.091.391.090.99
Gross Margin23.8830.2534.8837.3937.0835.6133.8435.8437.99
Operating Margin5.088.658.0413.3515.7915.420.2510.3712.49
Net Margin4.917.588.7712.1112.8812.180.027.919.29
Shares Outstanding108120131142148154153157166
Market Capitalization2,7332,4593,9475,2316,1575,8045,6155,8395,664
Operating Lease Expense
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Insider Trading Volume
$33.11$28.61$24.11$19.61$15.11 Close Price0.00K93.12K186.23K279.35K372.46KUSD Trades VolumeAugSepOctNovDec2026FebMarAprMayJunJulAug
Insider Trading
InsiderRelationshipDateTransactionCost#SharesValue ($)#Shares TotalSEC Form 4
Root Jonathan RCFO and CCOJul 01 '26Sale24.441,55437,98029,400Jul 06
Root Jonathan RCFO and CCOMay 19 '26Sale24.211,55437,62232,508May 21
Sylvester MaryroseDirectorMay 14 '26Option Exercise0.006,015027,890May 18
Masood RafehDirectorMay 14 '26Option Exercise0.006,015013,495May 18
Golston Allan C.DirectorMay 14 '26Option Exercise0.003,00807,310May 18
Flees Lori AnnDirectorMay 14 '26Option Exercise0.006,015017,223May 18
FARLEY JR JAMES DDirectorMay 14 '26Option Exercise0.006,015022,220May 18
Alstead TroyDirectorMay 14 '26Option Exercise0.006,015041,249May 18
Krause Paul JChief Legal OfficerMay 11 '26Sale26.001,56440,66430,012May 13
Do CharlesSr. Vice President, HDFSIMar 12 '26Sale18.094,24176,741183Mar 16
Flees Lori AnnDirectorMar 09 '26Buy18.894,00075,54611,208Mar 09
Starrs ArtiePresident & CEOMar 09 '26Buy19.1015,000286,50015,000Mar 09
Masood RafehDirectorFeb 27 '26Buy18.002,77549,9507,480Mar 02
FARLEY JR JAMES DDirectorFeb 25 '26Sale18.716,454120,78016,205Feb 26
Koval GlenSVP Motorcycle DevelopmentFeb 09 '26Option Exercise0.00968012,715Feb 09
QuoTrend signals describe historical patterns and statistics — educational information, not investment advice or a recommendation to buy or sell. Past performance doesn’t guarantee future results. Every figure traces to QuoTrend data. Historical patterns — not a prediction or advice.