MAX — MediaAlpha, Inc. stock price, charts and financials

NYSE·Communication Services·Internet Content & Information·USA

Latest market price

12.75

+0.37+2.99%

Overview Short InterestFilings

MAXQT82MediaAlpha, Inc.·NYSE

Overview Short InterestFilings

12.75+2.99%

Loading chart...

Signal & projected range

Earnings big beat — drift (PEAD)Historical pattern — not a prediction

Recent priceDays this stock last showed the setupRange of past outcomes (±1σ)

Horizon

Unlock the projected rangeSee where this setup landed historically — with Premium.

Unlock with Premium

Over the next 20 trading days, similar setups historically landed in a measured range of outcomes. Unlock with Premium to see the median return, the typical range, and how often they were positive. This is the historical range of outcomes — not a prediction of this stock’s price.

Ranges describe how this exact setup resolved in the past — derived from thousands of historical occurrences across QuoTrend’s coverage since 2006, survivorship-corrected to include companies that later delisted. The band is the typical spread (±1σ) of those outcomes, not a forecast; the central value is their average move. Fewer matching cases over longer horizons widen the band and lower its reliability. Backtested results are hypothetical, based on historical data, and do not represent actual trading. Past performance does not guarantee or predict future results. QuoTrend is an educational research tool, not investment advice. Markets involve risk, including loss of principal.

Screen all →

NRDS+1.11%$9.10 CARS+2.03%$12.09 ATHM+0.13%$23.25 NXDR+2.25%$2.27 EVER-4.44%$24.10 MOMO-0.67%$5.95 SOHU+0.58%$13.95 GRPN+0.25%$27.65

Snapshot

Index	-	P/E	7.07	EPS (ttm)	1.75	Insider Own	14.62%	Shs Outstand	52.98M	Perf Week	-5.71%

Market Cap	655.84M	Forward P/E	10.21	EPS next Y	1.21	Insider Trans	-20.31%	Shs Float	28.24M	Perf Month	-3.28%

Enterprise Value	808.80M	PEG	0.00	EPS next Q	-	Inst Own	-	Short Float	9.61%	Perf Quarter	45.48%

Income	93.98M	P/S	0.54	EPS this Y	92.73%	Inst Trans	-	Short Ratio	3.85	Perf Half Y	20.90%

Sales	1.22B	P/B	23.87	EPS next Y	-1.67%	ROA	27.02%	Short Interest	2.71M	Perf YTD	-4.40%

Book/sh	-	P/C	11.86	EPS next 5Y	9.14%	ROE	8214.45%	52W High	15.14 -15.78%	Perf Year	23.31%

Cash/sh	-	P/FCF	11.65	EPS past 3/5Y	-	ROIC	-596.34%	52W Low	7.30 74.61%	Perf 3Y	21.37%

Dividend Est.	-	EV/EBITDA	-	Sales past 3/5Y	34.39% 13.75%	Gross Margin	14.71%	Volatility	6.28% 5.34%	Perf 5Y	-62.22%

Dividend TTM	-	EV/Sales	0.66	EPS Y/Y TTM	106.45%	Oper. Margin	11.47%	ATR (14)	0.74	Perf 10Y	-

Dividend Ex-Date	Nov 08, 2004	Quick Ratio	1.29	Sales Y/Y TTM	34.10%	Profit Margin	7.94%	RSI (14)	43.61	Recom	2.56

Dividend Gr. 3/5Y	-	Current Ratio	1.29	EPS Q/Q	40.00%	SMA20	-9.47%	Beta	1.07	Target Price	12.63

Payout	5.32%	Debt/Eq	6.22	Sales Q/Q	17.42%	SMA50	8.58%	Rel Volume	1.91	Prev Close	12.38

Employees	147	LT Debt/Eq	-4.55	Earnings	Nov 04	SMA200	14.16%	Avg Volume	802.76K	Price	12.75

IPO Date	Oct 28, 2020	Option/Short	Yes / Yes	EPS/Sales Surpr.	-17.91% 3.71%	Net Debt/EBITDA	156.57	Volume	1,529,451	Change	2.99%

Analyst Ratings

Date	Action	Analyst	Rating	Target
Jul-30-26	Reiterated	Canaccord Genuity	Buy	$17
Jun-09-26	Reiterated	Capital One Financial		$11
Feb-24-26	Reiterated	Goldman Sachs	Neutral	$14 → $12
Feb-24-26	Reiterated	RBC Capital	Outperform	$20 → $11
Oct-31-25	Reiterated	Goldman Sachs	Neutral	$12 → $14
Oct-15-25	Downgrade	Goldman Sachs	Buy → Neutral	$12
Apr-03-25	Reiterated	BMO Capital	Outperform	$23
Dec-04-24	Reiterated	RBC Capital	Outperform	$23 → $20
Aug-20-24	Reiterated	Goldman Sachs		$20
Jun-26-24	Downgrade	TD Cowen	Buy → Hold

Latest News

Jul-31-26

Jul-31-2605:35PM

MAX Power Announces Closing of Sale of Arizona Lithium Assetglobenewswire.com

Jul-30-26

Jul-30-2612:05PM

RE/MAX Investor Alert: Kahn Swick & Foti, LLC Investigates Adequacy of Price and Process in Proposed Sale of RE/MAX Holdings, Inc. - RMAXbusinesswire.com

04:13AM

MediaAlpha, Inc. (MAX) Q2 2026 Earnings Call Transcriptseekingalpha.com

01:05AM

MediaAlpha Q2 Earnings Call Highlightsmarketbeat.com

Jul-29-26

Jul-29-2609:21PM

MediaAlpha (NYSE:MAX) Surges on Q2 Earnings Beat and Upbeat GuidanceChartMill

07:26PM

MediaAlpha, Inc. (MAX) Q2 Earnings and Revenues Top Estimateszacks.com

04:05PM

MediaAlpha Announces Second Quarter 2026 Financial Resultsglobenewswire.com

Jul-28-26

Jul-28-2604:10PM

RE/MAX HOLDINGS, INC. TO RELEASE SECOND QUARTER 2026 RESULTS ON AUGUST 6, 2026prnewswire.com

Jul-22-26

Jul-22-2608:20PM

MediaAlpha Inc (MAX) Shares Fall 6.1% -- What GF Score of 74 Tells Investorsgurufocus.com

Jul-16-26

Jul-16-2608:00AM

Kaskela Law LLC Announces Investigation of MediaAlpha, Inc. (MAX) and Encourages Long-Term MAX Shareholders to Contact the Firmbusinesswire.com

Jul-10-26

Jul-10-2608:00AM

MAX Power Mobilizes for Commercial Validation Program at Canada's First Natural Hydrogen Discoveryglobenewswire.com

Jul-09-26

Jul-09-2609:50AM

Southwest MAX Incident Revives Headline Risk for Boeing and Airline Stocksmarketbeat.com

08:00AM

GameSquare Signs Dairy MAX as Brand Partner for the World of Danceaccessnewswire.com

Jul-08-26

Jul-08-2604:05PM

MediaAlpha To Report Second Quarter 2026 Financial Results on July 29, 2026globenewswire.com

11:05AM

Keefe, Bruyette & Woods Maintains Outperform on MediaAlpha, Raises Price Target to $17Benzinga

Company

MediaAlpha, Inc. (MAX) runs a dedicated platform in the United States designed to enhance customer acquisition within the insurance sector. It specializes in streamlining the process of attracting new clients across various insurance segments, including property and casualty, health, and life coverage. The company was established in 2014, is based in Los Angeles, California, and functions as a subsidiary of White Mountains Insurance Group, Ltd.

Ownership

Per-holder 13F data hasn't been ingested for this ticker yet.

Financial Statements

DataTimeframe

Line Item (USD, M)	TTM —	FY 2025 12/31/2025	FY 2024 12/31/2024	FY 2023 12/31/2023	FY 2022 12/31/2022	FY 2021 12/31/2021	FY 2020 12/31/2020	FY 2019 12/31/2019	FY 2018 12/31/2018
Total Revenue	1,225	1,114	865	388	459	645	585	408	297
Cost of Goods Sold Incl. D&A	1,044	946	721	321	389	544	499	343	248
Gross Profit	180	165	144	67	70	102	85	65	49
Selling, General and Administrative Excl. Other	73	111	70	84	84	84	53	33	20
Research and Development	22	21	20	18	21	15	12	7	10
Other Operating Expense	-56	-46	11	5	0	0	1	0	0
Operating Income	140	78	43	-40	-35	2	20	25	19
Interest Expense	11	11	14	15	9	8	8	7	1
Unusual Expense	—	—	—	—	—	—	—	—	—
Non-Operating Income (Expense)	-140	-178	-5	-2	75	-4	-2	0	0
Net Income Before Taxes	-10	-111	24	-57	30	-10	9	18	18
Income Taxes	-118	-138	1	0	103	-1	-1	0	0
Consolidated Net Income	96	26	17	-40	-58	-5	15	18	18
Net Income From Continuing Operations	108	27	22	-57	-72	-8	11	18	18
Net Income	96	26	17	-40	-58	-5	15	18	18
EPS (Recurring)	1.75	0.46	0.31	-0.89	-1.37	-0.14	-0.13	0.54	0.55
EPS (Basic, Before Extraordinaries)	1.75	0.46	0.31	-0.89	-1.37	-0.14	-0.13	0.54	0.55
EPS (Diluted)	1.62	0.39	0.31	-0.89	-1.37	-0.19	-0.14	0.54	0.55
EBITDA	1	-97	60	-28	46	2	23	30	31
Other After Tax Adjustments	—	—	—	—	—	—	—	—	—
Stock Option Compensation Expense	—	—	—	—	—	—	—	—	—
Price To Earnings Ratio	7.87	33.21	36.42	—	—	—	—	—	—
Price To Sales Ratio	0.57	0.65	0.70	1.29	0.91	0.67	7.08	—	—
Gross Margin	14.69	14.81	16.65	17.27	15.25	15.81	14.53	15.93	16.50
Operating Margin	11.43	7.00	4.97	-10.31	-7.63	0.31	3.42	6.13	6.40
Net Margin	7.84	2.33	1.97	-10.31	-12.64	-0.78	2.56	4.41	6.06
Shares Outstanding	55	56	54	45	42	28	106	1	33
Market Capitalization	701	725	610	502	418	432	4,141	—	—
Operating Lease Expense	—	—	—	—	—	—	—	—	—

Unlock full historical data

See years of past statements with Premium.

Unlock with Premium

Insider Trading Volume

Insider Trading

Insider	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Nonko Eugene	Director	Jul 29 '26	Sale	14.05	14,476	203,351	860,862	Jul 29
Nonko Eugene	Director	Jul 28 '26	Sale	13.81	17,465	241,151	865,814	Jul 29
Nonko Eugene	Director	Jul 27 '26	Sale	13.28	11,487	152,505	872,436	Jul 29
Nonko Eugene	Director	Jul 22 '26	Sale	13.75	14,476	198,999	875,718	Jul 22
Nonko Eugene	Director	Jul 21 '26	Sale	14.33	14,476	207,446	880,670	Jul 22
Nonko Eugene	Director	Jul 20 '26	Sale	13.84	14,476	200,343	885,622	Jul 22
Yi Steven	See Remarks	Jul 17 '26	Sale	14.20	12,333	175,095	2,459,690	Jul 17
Yeh Kuanling Amy	Chief Technology Officer	Jul 17 '26	Sale	13.95	3,000	41,850	553,985	Jul 17
Yeh Kuanling Amy	Chief Technology Officer	Jul 16 '26	Sale	14.51	10,000	145,080	556,985	Jul 17
Yi Steven	See Remarks	Jul 16 '26	Sale	14.39	82,457	1,186,564	2,472,023	Jul 17
Yi Steven	See Remarks	Jul 15 '26	Sale	14.17	114,292	1,619,118	2,554,480	Jul 15
Cramer Keith	Chief Revenue Officer	Jul 15 '26	Sale	14.19	13,000	184,495	267,528	Jul 15
Nonko Eugene	Director	Jul 15 '26	Sale	14.10	14,476	204,131	890,574	Jul 15
Nonko Eugene	Director	Jul 14 '26	Sale	13.89	14,476	201,009	895,526	Jul 15
Yi Steven	See Remarks	Jul 14 '26	Sale	14.06	37,701	530,004	2,668,772	Jul 15

open in yahoo·open in reuters·open in marketwatch·open in google·open in EDGAR

QuoTrend signals describe historical patterns and statistics — educational information, not investment advice or a recommendation to buy or sell. Past performance doesn’t guarantee future results. Every figure traces to QuoTrend data. Historical patterns — not a prediction or advice.