MAX — MediaAlpha, Inc. stock price, charts and financials

NYSE·Communication Services·Internet Content & Information·USA

Latest market price

10.57

-0.47-4.26%

Overview Short InterestFilings

MAXQT54MediaAlpha, Inc.·NYSE

Overview Short InterestFilings

10.57-4.26%

News

Down 4.3% — MediaAlpha (MAX) Upgraded to Strong Buy: Here's Why (zacks.com).

Medium confidence

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Signal & projected range

Insider selling clusterHistorical pattern — not a prediction

Recent priceDays this stock last showed the setupRange of past outcomes (±1σ)

Horizon

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Over the next 20 trading days, similar setups historically landed in a measured range of outcomes. Unlock with Premium to see the median return, the typical range, and how often they were positive. This is the historical range of outcomes — not a prediction of this stock’s price.

Ranges describe how this exact setup resolved in the past — derived from thousands of historical occurrences across QuoTrend’s coverage since 2006, survivorship-corrected to include companies that later delisted. The band is the typical spread (±1σ) of those outcomes, not a forecast; the central value is their average move. Fewer matching cases over longer horizons widen the band and lower its reliability. Backtested results are hypothetical, based on historical data, and do not represent actual trading. Past performance does not guarantee or predict future results. QuoTrend is an educational research tool, not investment advice. Markets involve risk, including loss of principal.

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ATHM-1.03%$21.17 CARS-1.56%$11.35 NRDS-2.23%$9.20 GRPN-2.69%$18.81 SOHU-1.40%$13.43 MOMO-0.61%$4.90 EVER-1.93%$22.89 BMBL-1.33%$2.96

Snapshot

Index	-	P/E	6.52	EPS (ttm)	1.62	Insider Own	14.85%	Shs Outstand	52.98M	Perf Week	-9.97%

Market Cap	559.95M	Forward P/E	8.95	EPS next Y	1.18	Insider Trans	-20.47%	Shs Float	28.24M	Perf Month	-19.86%

Enterprise Value	712.95M	PEG	1.00	EPS next Q	0.28	Inst Own	-	Short Float	11.17%	Perf Quarter	5.49%

Income	96.00M	P/S	0.46	EPS this Y	-16.12%	Inst Trans	-	Short Ratio	3.78	Perf Half Y	9.31%

Sales	1.23B	P/B	22.47	EPS next Y	-13.05%	ROA	27.02%	Short Interest	3.15M	Perf YTD	-18.38%

Book/sh	-0.09	P/C	23.33	EPS next 5Y	6.53%	ROE	8214.45%	52W High	14.70 -28.10%	Perf Year	-18.75%

Cash/sh	0.45	P/FCF	10.97	EPS past 3/5Y	-	ROIC	-596.34%	52W Low	7.09 49.08%	Perf 3Y	34.14%

Dividend Est.	-	EV/EBITDA	-	Sales past 3/5Y	34.39% 13.75%	Gross Margin	14.71%	Volatility	3.96% 3.99%	Perf 5Y	-50.38%

Dividend TTM	-	EV/Sales	0.58	EPS Y/Y TTM	422.58%	Oper. Margin	11.47%	ATR (14)	0.55	Perf 10Y	-

Dividend Ex-Date	Nov 08, 2004	Quick Ratio	1.29	Sales Y/Y TTM	41.62%	Profit Margin	7.94%	RSI (14)	26.49	Recom	2.56

Dividend Gr. 3/5Y	-	Current Ratio	1.29	EPS Q/Q	282.35%	SMA20	-12.99%	Beta	1.10	Target Price	14.33

Payout	5.32%	Debt/Eq	0.35	Sales Q/Q	25.79%	SMA50	-17.90%	Rel Volume	1.04	Prev Close	11.04

Employees	147	LT Debt/Eq	-4.55	Earnings	Nov 04	SMA200	-3.17%	Avg Volume	842.69K	Price	10.57

IPO Date	Oct 28, 2020	Option/Short	Yes / Yes	EPS/Sales Surpr.	183.77% 5.32%	Net Debt/EBITDA	156.57	Volume	878,874	Change	-4.26%

Analyst Ratings

Date	Action	Analyst	Rating	Target
Aug-05-26	Reiterated	RBC Capital	Outperform	$11 → $15
Jul-30-26	Reiterated	Canaccord Genuity	Buy	$17
Jun-09-26	Reiterated	Capital One Financial		$11
Feb-24-26	Reiterated	Goldman Sachs	Neutral	$14 → $12
Feb-24-26	Reiterated	RBC Capital	Outperform	$20 → $11
Oct-31-25	Reiterated	Goldman Sachs	Neutral	$12 → $14
Oct-15-25	Downgrade	Goldman Sachs	Buy → Neutral	$12
Apr-03-25	Reiterated	BMO Capital	Outperform	$23
Dec-04-24	Reiterated	RBC Capital	Outperform	$23 → $20
Aug-20-24	Reiterated	Goldman Sachs		$20

Latest News· Times ET

Sep-17-26

Sep-17-2609:01AM

MediaAlpha (MAX) Upgraded to Strong Buy: Here's Whyzacks.com

07:50AM

New Strong Buy Stocks for September 17thYahoo

01:01AM

Best Value Stocks to Buy for September 17thzacks.com

Sep-10-26

Sep-10-2603:45AM

Johnson & Johnson Receives CE Marking for ACUVUE OASYS MAX Reusable Contact Lensesbusinesswire.com

Sep-08-26

Sep-08-2604:31PM

1 of Wall Street’s Favorite Stocks with Promising Prospects and 2 Facing HeadwindsYahoo

04:00AM

MAX Power Drills into Highest Natural Hydrogen Readings to Date in Third and Fourth Wells at Lawson as Discovery Expandsglobenewswire.com

Sep-04-26

Sep-04-2607:47AM

Meta Platforms: Muse Spark 1.3 Was The Warning ShotSeekingAlpha

Sep-03-26

Sep-03-2605:00AM

MediaAlpha Announces Chief Financial Officer Transitionglobenewswire.com

Sep-02-26

Sep-02-2604:00AM

BODi Launches MAX BUILT by Shaun T to Meet Growing Consumer Demand for Strength Trainingbusinesswire.com

Aug-25-26

Aug-25-2602:30AM

First Atlantic Nickel & Cobalt Attends the Defense Industrial Base Accelerator (DIBX) 2026, Showcasing Awaruite (Ni-Fe-Co Alloy) Samples Processed with ONSHORE MAX™ Into an Alloy Concentrate Up to 71.9% Nickel and 1.76% Cobalt from the Pipestone XL Project: Addressing North America's Midstream Critical Mineral Processing Bottleneckglobenewswire.com

Aug-24-26

Aug-24-2612:30PM

Real and RE/MAX Holdings Announce Completion of Business Combinationbusinesswire.com

05:18AM

JPMorgan's Top Consumer Tech Picks: 5 Stocks It Likes Right NowBenzinga

Aug-21-26

Aug-21-2612:30PM

Real and RE/MAX Holdings Announce Real's Receipt of Court Approval of Proposed Arrangement in Connection with Proposed Combinationprnewswire.com

04:00AM

MAX Power Shareholders Approve Sprott Control Person Resolutionglobenewswire.com

Aug-20-26

Aug-20-2601:02PM

Real and RE/MAX Holdings Announce Preliminary Results for Election of Form of Merger Consideration by REMAX Stockholders and Expected Timing of Real Share Consolidationprnewswire.com

Company

MediaAlpha, Inc. (MAX) runs a dedicated platform in the United States designed to enhance customer acquisition within the insurance sector. It specializes in streamlining the process of attracting new clients across various insurance segments, including property and casualty, health, and life coverage. The company was established in 2014, is based in Los Angeles, California, and functions as a subsidiary of White Mountains Insurance Group, Ltd.

Ownership

Per-holder 13F data hasn't been ingested for this ticker yet.

Financial Statements

DataTimeframe

Line Item (USD, M)	TTM —	FY 2025 12/31/2025	FY 2024 12/31/2024	FY 2023 12/31/2023	FY 2022 12/31/2022	FY 2021 12/31/2021	FY 2020 12/31/2020	FY 2019 12/31/2019	FY 2018 12/31/2018
Total Revenue	1,225	1,114	865	—	—	—	—	—	—
Cost of Goods Sold Incl. D&A	1,044	946	721	—	—	—	—	—	—
Gross Profit	180	165	144	—	—	—	—	—	—
Selling, General and Administrative Excl. Other	73	111	70	—	—	—	—	—	—
Research and Development	22	21	20	—	—	—	—	—	—
Other Operating Expense	-56	-46	11	—	—	—	—	—	—
Operating Income	140	78	43	—	—	—	—	—	—
Interest Expense	11	11	14	—	—	—	—	—	—
Unusual Expense	—	—	—	—	—	—	—	—	—
Non-Operating Income (Expense)	-140	-178	-5	—	—	—	—	—	—
Net Income Before Taxes	-10	-111	24	—	—	—	—	—	—
Income Taxes	-118	-138	1	—	—	—	—	—	—
Consolidated Net Income	96	26	17	—	—	—	—	—	—
Net Income From Continuing Operations	108	27	22	—	—	—	—	—	—
Net Income	96	26	17	—	—	—	—	—	—
EPS (Recurring)	1.75	0.46	0.31	—	—	—	—	—	—
EPS (Basic, Before Extraordinaries)	1.75	0.46	0.31	—	—	—	—	—	—
EPS (Diluted)	1.62	0.39	0.31	—	—	—	—	—	—
EBITDA	1	-97	60	—	—	—	—	—	—
Other After Tax Adjustments	—	—	—	—	—	—	—	—	—
Stock Option Compensation Expense	—	—	—	—	—	—	—	—	—
Price To Earnings Ratio	6.52	33.21	36.42	—	—	—	—	—	—
Price To Sales Ratio	0.47	0.65	0.69	—	—	—	—	—	—
Gross Margin	14.69	14.81	16.65	—	—	—	—	—	—
Operating Margin	11.43	7.00	4.97	—	—	—	—	—	—
Net Margin	7.84	2.33	1.97	—	—	—	—	—	—
Shares Outstanding	55	56	53	—	—	—	—	—	—
Market Capitalization	581	725	598	—	—	—	—	—	—
Operating Lease Expense	—	—	—	—	—	—	—	—	—

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Insider Trading Volume

Insider Trading

Insider	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Nonko Eugene	Director	Sep 16 '26	Sale	11.24	9,213	103,560	802,955	Sep 16
Cramer Keith	Chief Revenue Officer	Sep 15 '26	Sale	11.49	13,000	149,422	251,303	Sep 16
Nonko Eugene	Director	Sep 15 '26	Sale	11.48	9,213	105,810	804,895	Sep 16
Nonko Eugene	Director	Sep 14 '26	Sale	11.98	10,445	125,100	806,835	Sep 16
Nonko Eugene	Director	Sep 10 '26	Sale	11.60	9,213	106,851	809,502	Sep 10
Nonko Eugene	Director	Sep 09 '26	Sale	11.46	9,213	105,556	811,442	Sep 10
Nonko Eugene	Director	Sep 08 '26	Sale	11.70	9,213	107,803	813,382	Sep 10
Yeh Kuanling Amy	Chief Technology Officer	Sep 04 '26	Sale	12.00	3,000	36,000	549,091	Sep 09
Nonko Eugene	Director	Sep 02 '26	Sale	12.24	10,445	127,823	815,322	Sep 02
Nonko Eugene	Director	Sep 01 '26	Sale	12.41	10,445	129,610	817,989	Sep 02
Yi Steven	See Remarks	Sep 01 '26	Sale	12.38	48,000	594,365	2,339,740	Sep 02
Nonko Eugene	Director	Aug 31 '26	Sale	12.60	10,445	131,627	820,656	Sep 02
Nonko Eugene	Director	Aug 26 '26	Sale	12.55	10,445	131,128	823,323	Aug 26
Nonko Eugene	Director	Aug 25 '26	Sale	12.87	11,487	147,890	825,990	Aug 26
Nonko Eugene	Director	Aug 24 '26	Sale	12.99	11,487	149,209	829,272	Aug 26

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QuoTrend signals describe historical patterns and statistics — educational information, not investment advice or a recommendation to buy or sell. Past performance doesn’t guarantee future results. Every figure traces to QuoTrend data. Historical patterns — not a prediction or advice.