The Clorox Company (NYSE: CLX) is a Consumer Defensive company in the Household & Personal Products industry. QuoTrend tracks its price, financials, earnings, analyst ratings and insider trades.
| Index | S&P 500 | P/E | 15.46 | EPS (ttm) | 6.18 | Insider Own | 0.69% | Shs Outstand | 120.92M | Perf Week | -0.02% |
| Market Cap | 11.55B | Forward P/E | 15.19 | EPS next Y | 6.29 | Insider Trans | 0.60% | Shs Float | 120.51M | Perf Month | -0.92% |
| Enterprise Value | 14.85B | PEG | 1.52 | EPS next Q | - | Inst Own | - | Short Float | 9.68% | Perf Quarter | -0.94% |
| Income | 753.16M | P/S | 1.71 | EPS this Y | -3.69% | Inst Trans | - | Short Ratio | 3.99 | Perf Half Y | -12.92% |
| Sales | 6.76B | P/B | - | EPS next Y | 5.99% | ROA | 11.75% | Short Interest | 11.67M | Perf YTD | -5.26% |
| Book/sh | - | P/C | 20.13 | EPS next 5Y | 5.09% | ROE | 2826.17% | 52W High | 132.59 -25.89% | Perf Year | -24.29% |
| Cash/sh | - | P/FCF | 30.40 | EPS past 3/5Y | 20.46% -2.37% | ROIC | 16.67% | 52W Low | 87.12 12.79% | Perf 3Y | -37.84% |
| Dividend Est. | 4.96 (5.05%) | EV/EBITDA | 11.33 | Sales past 3/5Y | -0.01% 1.11% | Gross Margin | 43.85% | Volatility | 2.67% 2.82% | Perf 5Y | -48.30% |
| Dividend TTM | 4.96 (5.05%) | EV/Sales | 2.20 | EPS Y/Y TTM | 173.78% | Oper. Margin | 15.68% | ATR (14) | 3.00 | Perf 10Y | -29.05% |
| Dividend Ex-Date | Apr 22, 2026 | Quick Ratio | 0.65 | Sales Y/Y TTM | -4.69% | Profit Margin | 11.18% | RSI (14) | 48.14 | Recom | 3.07 |
| Dividend Gr. 3/5Y | 1.68% 2.54% | Current Ratio | 0.84 | EPS Q/Q | 5.81% | SMA20 | -0.84% | Beta | 0.53 | Target Price | 100.50 |
| Payout | 79.63% | Debt/Eq | - | Sales Q/Q | 0.12% | SMA50 | 0.10% | Rel Volume | 1.11 | Prev Close | 95.53 |
| Employees | 7,600 | LT Debt/Eq | 5.79 | Earnings | Aug 03 | SMA200 | -8.36% | Avg Volume | 2.82M | Price | 98.26 |
| IPO Date | Mar 21, 1983 | Option/Short | Yes / Yes | EPS/Sales Surpr. | 6.03% 0.05% | Net Debt/EBITDA | 2.52 | Volume | 3,131,748 | Change | 2.86% |
| Date | Action | Analyst | Rating | Target |
|---|---|---|---|---|
| Jul-28-26 | Downgrade | Jefferies | Buy → Hold | $139 → $98 |
| Jul-23-26 | Reiterated | Evercore ISI Group | Underperform | $110 → $98 |
| Jul-22-26 | Reiterated | Deutsche Bank | Hold | $91 → $94 |
| May-01-26 | Reiterated | Morgan Stanley | Equal Weight | $110 → $97 |
| May-01-26 | Reiterated | Goldman Sachs | Sell | $94 → $83 |
| May-01-26 | Reiterated | Deutsche Bank | Hold | $100 → $91 |
| May-01-26 | Reiterated | Evercore ISI Group | Underperform | $140 → $110 |
| May-01-26 | Reiterated | UBS | Neutral | $121 → $96 |
| Apr-21-26 | Reiterated | Jefferies | Buy | $152 → $139 |
| Apr-17-26 | Downgrade | JP Morgan | Neutral → Underweight |
The Clorox Company is a global manufacturer and marketer of both consumer and professional products, operating through four distinct segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness division offers a range of cleaning solutions, including laundry additives and home care items under brand names such as Clorox, Clorox2, Scentiva, Pine-Sol, Liquid-Plumr, Tilex, and Formula 409. It also supplies professional cleaning and disinfecting products via the CloroxPro and Clorox Healthcare brands, alongside professional food service goods from Hidden Valley. Additionally, this segment provides vitamins, minerals, and supplements (VMS) within the United States, marketed under the RenewLife, Natural Vitality, NeoCell, and Rainbow Light labels. Dedicated to the U.S. market, the Household segment features cat litter products from Fresh Step and Scoop Away, food storage bags and wraps under the Glad brand, and grilling essentials like Kingsford charcoal. The Lifestyle segment, also primarily serving the U.S., encompasses dressings, dips, seasonings, and sauces, predominantly from Hidden Valley; natural personal care items offered by Burt's Bees; and water-filtration systems from Brita. Internationally, the International segment distributes a broad portfolio of products including laundry additives, home care items, water-filtration systems, digestive health products, grilling supplies, cat litter, various food items, bags and wraps, natural personal care products, and professional cleaning and disinfecting solutions. Key international brands include Clorox, Ayudin, Clorinda, Poett, Pine-Sol, Glad, Brita, RenewLife, Ever Clean, and Burt's Bees. Clorox's extensive product line reaches customers through a diverse array of channels. These include major retailers, grocery stores, warehouse clubs, discount outlets, home hardware centers, pharmacies, pet stores, military exchanges, both company-owned and third-party e-commerce platforms, distributors, and a direct sales force. Established in 1913, the company's corporate headquarters are situated in Oakland, California.
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| Line Item (USD, M) | TTM — | FY 2025 6/30/2025 | FY 2024 6/30/2024 | FY 2023 6/30/2023 | FY 2022 6/30/2022 | FY 2021 6/30/2021 | FY 2020 6/30/2020 | FY 2019 6/30/2019 | FY 2018 6/30/2018 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Total Revenue | 6,760 | 7,104 | 7,093 | 7,389 | 7,107 | 7,341 | 6,721 | 6,214 | 6,124 | |
| Cost of Goods Sold Incl. D&A | 3,796 | 3,891 | 4,045 | 4,481 | 4,562 | 4,142 | 3,658 | 3,486 | 3,449 | |
| Gross Profit | 2,964 | 3,213 | 3,048 | 2,908 | 2,545 | 3,199 | 3,063 | 2,728 | 2,675 | |
| Selling, General and Administrative Excl. Other | 1,768 | 1,894 | 2,170 | 1,917 | 1,663 | 1,794 | 1,644 | 1,468 | 1,407 | |
| Research and Development | 116 | 121 | 126 | 138 | 132 | 149 | 145 | 136 | 132 | |
| Other Operating Expense | 20 | 21 | 29 | 30 | 31 | 31 | 13 | 17 | 11 | |
| Operating Income | 1,060 | 1,177 | 723 | 823 | 719 | 1,225 | 1,261 | 1,107 | 1,125 | |
| Interest Expense | 97 | 88 | 90 | 90 | 106 | 99 | 99 | 97 | 85 | |
| Unusual Expense | — | — | — | — | — | — | — | — | — | |
| Non-Operating Income (Expense) | 25 | -11 | -235 | -495 | -6 | -226 | 23 | 14 | 14 | |
| Net Income Before Taxes | 988 | 1,078 | 398 | 238 | 607 | 900 | 1,185 | 1,024 | 1,054 | |
| Income Taxes | 218 | 254 | 106 | 77 | 136 | 181 | 246 | 204 | 231 | |
| Consolidated Net Income | 756 | 810 | 280 | 149 | 462 | 710 | 939 | 820 | 823 | |
| Net Income From Continuing Operations | 770 | 824 | 292 | 161 | 471 | 719 | 939 | 820 | 823 | |
| Net Income | 756 | 810 | 280 | 149 | 462 | 710 | 939 | 820 | 823 | |
| EPS (Recurring) | 6.18 | 6.56 | 2.25 | 1.21 | 3.75 | 5.65 | 7.46 | 6.42 | 6.37 | |
| EPS (Basic, Before Extraordinaries) | 6.18 | 6.56 | 2.25 | 1.21 | 3.75 | 5.65 | 7.46 | 6.42 | 6.37 | |
| EPS (Diluted) | 6.16 | 6.52 | 2.25 | 1.20 | 3.73 | 5.58 | 7.35 | 6.32 | 6.25 | |
| EBITDA | 1,311 | 1,385 | 723 | 564 | 937 | 1,210 | 1,464 | 1,301 | 1,305 | |
| Other After Tax Adjustments | — | — | — | — | — | — | — | — | — | |
| Stock Option Compensation Expense | — | — | — | — | — | — | — | — | — | |
| Price To Earnings Ratio | 15.95 | 18.42 | 60.65 | 132.53 | 37.80 | 32.24 | 29.85 | 24.23 | 21.64 | |
| Price To Sales Ratio | 1.76 | 2.10 | 2.39 | 2.67 | 2.44 | 3.09 | 4.11 | 3.15 | 2.85 | |
| Gross Margin | 43.85 | 45.23 | 42.97 | 39.36 | 35.81 | 43.58 | 45.57 | 43.90 | 43.68 | |
| Operating Margin | 15.68 | 16.57 | 10.19 | 11.14 | 10.12 | 16.69 | 18.76 | 17.81 | 18.37 | |
| Net Margin | 11.18 | 11.40 | 3.95 | 2.02 | 6.50 | 9.67 | 13.97 | 13.20 | 13.44 | |
| Shares Outstanding | 121 | 124 | 124 | 124 | 123 | 126 | 126 | 128 | 129 | |
| Market Capitalization | 11,889 | 14,889 | 16,922 | 19,721 | 17,341 | 22,669 | 27,641 | 19,598 | 17,447 | |
| Operating Lease Expense | — | — | — | — | — | — | — | — | — |
| Insider | Relationship | Date | Transaction | Cost | #Shares | Value ($) | #Shares Total | SEC Form 4 |
|---|---|---|---|---|---|---|---|---|
| Breber Pierre R | Director | May 05 '26 | Buy | 85.82 | 5,000 | 429,124 | 18,000 | May 05 |
| Breber Pierre R | Director | Nov 21 '25 | Buy | 104.13 | 4,000 | 416,516 | 13,000 | Nov 24 |
| Reynolds Eric H | EVP - Chief Operating Officer | Sep 04 '25 | Option Exercise | 111.60 | 15,210 | 1,697,436 | 69,262 | Sep 08 |
| Reynolds Eric H | EVP - Chief Operating Officer | Sep 04 '25 | Sale | 123.78 | 15,041 | 1,861,847 | 54,221 | Sep 08 |
| Breber Pierre R | Director | May 07 '25 | Buy | 136.57 | 4,000 | 546,285 | 4,000 | May 09 |
| Marriner Kirsten | EVP - Chief People Officer | Mar 11 '25 | Sale | 150.00 | 733 | 109,950 | 26,305 | Mar 12 |
| Marriner Kirsten | EVP - Chief People Officer | Mar 10 '25 | Sale | 151.62 | 7,494 | 1,136,251 | 27,038 | Mar 12 |
| Hilt Angela C | EVP - Chief Legal Officer | Dec 16 '24 | Sale | 165.56 | 1,248 | 206,622 | 19,833 | Dec 17 |
| Rendle Linda J | Chief Executive Officer | Nov 18 '24 | Option Exercise | 117.81 | 26,920 | 3,171,566 | 156,946 | Nov 20 |
| Hilt Angela C | EVP - Chief Legal Officer | Sep 06 '24 | Sale | 165.52 | 1,733 | 286,842 | 13,471 | Sep 10 |