Apple Inc. (NASDAQ: AAPL) is a Technology company in the Consumer Electronics industry. QuoTrend tracks its price, financials, earnings, analyst ratings and insider trades.
| Index | S&P 500, NDX, DJIA | P/E | 36.12 | EPS (ttm) | 8.73 | Insider Own | 0.09% | Shs Outstand | 14.69B | Perf Week | -3.01% |
| Market Cap | 4.63T | Forward P/E | 32.95 | EPS next Y | 9.57 | Insider Trans | -3.09% | Shs Float | 14.67B | Perf Month | 2.30% |
| Enterprise Value | 4.65T | PEG | 3.71 | EPS next Q | 1.98 | Inst Own | 61.48% | Short Float | 0.79% | Perf Quarter | 8.53% |
| Income | 128.93B | P/S | 9.92 | EPS this Y | 1.13% | Inst Trans | 0.00% | Short Ratio | 2.07 | Perf Half Y | 20.90% |
| Sales | 466.82B | P/B | 43.08 | EPS next Y | 8.41% | ROA | 33.64% | Short Interest | 116.33M | Perf YTD | 15.99% |
| Book/sh | 7.32 | P/C | 74.22 | EPS next 5Y | 9.73% | ROE | 137.18% | 52W High | 344.56 -8.48% | Perf Year | 32.56% |
| Cash/sh | 4.25 | P/FCF | 34.38 | EPS past 3/5Y | 6.88% 17.86% | ROIC | 51.87% | 52W Low | 225.95 39.56% | Perf 3Y | 66.44% |
| Dividend Est. | 1.08 (0.34%) | EV/EBITDA | 27.62 | Sales past 3/5Y | 1.81% 8.68% | Gross Margin | 48.65% | Volatility | 2.33% 2.14% | Perf 5Y | 107.69% |
| Dividend TTM | 1.06 (0.34%) | EV/Sales | 9.97 | EPS Y/Y TTM | 43.59% | Oper. Margin | 33.17% | ATR (14) | 7.63 | Perf 10Y | 1080.61% |
| Dividend Ex-Date | Aug 10, 2026 | Quick Ratio | 0.93 | Sales Y/Y TTM | 19.38% | Profit Margin | 27.62% | RSI (14) | 49.35 | Recom | 2.44 |
| Dividend Gr. 3/5Y | 4.22% 4.99% | Current Ratio | 1.00 | EPS Q/Q | 21.82% | SMA20 | 0.41% | Beta | 1.07 | Target Price | 339.35 |
| Payout | 12.13% | Debt/Eq | 1.50 | Sales Q/Q | 16.36% | SMA50 | -0.36% | Rel Volume | 1.21 | Prev Close | 316.22 |
| Employees | 166,000 | LT Debt/Eq | 1.22 | Earnings | Oct 29 | SMA200 | 10.90% | Avg Volume | 53.40M | Price | 315.34 |
| IPO Date | Dec 12, 1980 | Option/Short | Yes / Yes | EPS/Sales Surpr. | 3.30% 1.58% | Net Debt/EBITDA | 0.27 | Volume | 64,657,084 | Change | -0.28% |
| Date | Action | Analyst | Rating | Target |
|---|---|---|---|---|
| Sep-08-26 | Reiterated | MoffettNathanson | Neutral | $270 → $304 |
| Aug-17-26 | Reiterated | Redburn Partners | $230 → $400 | |
| Aug-17-26 | Upgrade | Rothschild & Co | Neutral → Buy | |
| Aug-10-26 | Downgrade | Jefferies | Hold → Underperform | $330 → $264 |
| Aug-04-26 | Downgrade | China Renaissance | Buy → Hold | |
| Jul-31-26 | Reiterated | Wells Fargo | Overweight | $310 → $350 |
| Jul-31-26 | Reiterated | Barclays | Underweight | $253 → $245 |
| Jul-31-26 | Reiterated | Goldman Sachs | Buy | $330 → $360 |
| Jul-28-26 | Reiterated | KeyBanc | Underweight | $200 → $250 |
| Jul-24-26 | Reiterated | Robert W. Baird | $310 → $330 |
Apple Inc. is a global technology corporation that specializes in the conceptualization, production, and sale of a diverse suite of electronic devices. Its comprehensive hardware lineup features the well-known iPhone smartphones, Mac personal computers, and versatile iPad tablets. The company also supplies a range of wearables, smart home products, and accessories, including AirPods, Apple TV, Apple Watch, items from the Beats brand, and HomePod speakers. Beyond its device offerings, Apple delivers essential support services like AppleCare and robust cloud solutions. It oversees key digital platforms, prominently the App Store, which acts as a central hub for customers to discover and download countless applications and digital content, from e-books and music to videos, games, and podcasts. The company also generates revenue via advertising, leveraging both its proprietary ad platforms and third-party licensing deals. Apple's ecosystem is further bolstered by a wide array of subscription-based services: Apple Arcade for gaming, Apple Fitness+ for personalized wellness, Apple Music for curated audio experiences and on-demand radio, Apple News+ for access to news and magazines, and Apple TV+ for exclusive original video programming. Its financial services portfolio includes the co-branded Apple Card and the mobile payment system, Apple Pay. Additionally, Apple strategically licenses its intellectual property. The company serves a broad clientele that spans individual consumers, small and medium-sized enterprises, as well as institutional clients in the education, corporate, and governmental sectors. Products are distributed through a multi-channel strategy, utilizing Apple's own physical retail locations and online storefronts, a dedicated direct sales team, and collaborations with external partners such as mobile network providers, wholesalers, general retailers, and authorized resellers. The App Store additionally functions as the primary conduit for third-party applications designed for its devices. Founded in 1976, Apple Inc. is headquartered in Cupertino, California.
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| Line Item (USD, M) | TTM — | FY 2025 9/27/2025 | FY 2024 9/28/2024 | FY 2023 9/30/2023 | FY 2022 9/24/2022 | FY 2021 9/25/2021 | FY 2020 9/26/2020 | FY 2019 9/28/2019 | FY 2018 9/29/2018 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Total Revenue | 466,823 | 416,161 | 391,035 | — | — | — | — | — | — | |
| Cost of Goods Sold Incl. D&A | 239,700 | 220,960 | 210,352 | — | — | — | — | — | — | |
| Gross Profit | 227,123 | 195,201 | 180,683 | — | — | — | — | — | — | |
| Selling, General and Administrative Excl. Other | 29,363 | 27,601 | 26,097 | — | — | — | — | — | — | |
| Research and Development | 42,901 | 34,550 | 31,370 | — | — | — | — | — | — | |
| Other Operating Expense | 0 | 0 | 0 | — | — | — | — | — | — | |
| Operating Income | 154,859 | 133,050 | 123,216 | — | — | — | — | — | — | |
| Interest Expense | 0 | 0 | 0 | — | — | — | — | — | — | |
| Unusual Expense | — | — | — | — | — | — | — | — | — | |
| Non-Operating Income (Expense) | 1,047 | -321 | 269 | — | — | — | — | — | — | |
| Net Income Before Taxes | 155,906 | 132,729 | 123,485 | — | — | — | — | — | — | |
| Income Taxes | 26,976 | 20,719 | 29,749 | — | — | — | — | — | — | |
| Consolidated Net Income | 128,930 | 112,010 | 93,736 | — | — | — | — | — | — | |
| Net Income From Continuing Operations | 128,930 | 112,010 | 93,736 | — | — | — | — | — | — | |
| Net Income | 128,930 | 112,010 | 93,736 | — | — | — | — | — | — | |
| EPS (Recurring) | 8.76 | 7.49 | 6.11 | — | — | — | — | — | — | |
| EPS (Basic, Before Extraordinaries) | 8.76 | 7.49 | 6.11 | — | — | — | — | — | — | |
| EPS (Diluted) | 8.73 | 7.46 | 6.08 | — | — | — | — | — | — | |
| EBITDA | 168,486 | 144,427 | 134,930 | — | — | — | — | — | — | |
| Other After Tax Adjustments | — | — | — | — | — | — | — | — | — | |
| Stock Option Compensation Expense | — | — | — | — | — | — | — | — | — | |
| Price To Earnings Ratio | 36.12 | 34.24 | 37.47 | — | — | — | — | — | — | |
| Price To Sales Ratio | 9.93 | 9.18 | 8.94 | — | — | — | — | — | — | |
| Gross Margin | 48.65 | 46.91 | 46.21 | — | — | — | — | — | — | |
| Operating Margin | 33.17 | 31.97 | 31.51 | — | — | — | — | — | — | |
| Net Margin | 27.62 | 26.92 | 23.97 | — | — | — | — | — | — | |
| Shares Outstanding | 14,693 | 14,949 | 15,344 | — | — | — | — | — | — | |
| Market Capitalization | 4,633,291 | 3,818,872 | 3,495,210 | — | — | — | — | — | — | |
| Operating Lease Expense | — | — | — | — | — | — | — | — | — |
| Insider | Relationship | Date | Transaction | Cost | #Shares | Value ($) | #Shares Total | SEC Form 4 |
|---|---|---|---|---|---|---|---|---|
| Newstead Jennifer | SVP, GC and Government Affairs | Sep 01 '26 | Sale | 317.01 | 1,439 | 456,177 | 35,790 | Sep 03 |
| Newstead Jennifer | SVP, GC and Secretary | Aug 25 '26 | Sale | 310.95 | 1,439 | 447,457 | 37,229 | Aug 27 |
| Newstead Jennifer | SVP, GC and Secretary | Aug 18 '26 | Sale | 307.49 | 1,439 | 442,478 | 38,668 | Aug 20 |
| Newstead Jennifer | SVP, GC and Secretary | Aug 11 '26 | Sale | 307.75 | 1,439 | 442,852 | 40,107 | Aug 13 |
| Borders Ben | Principal Accounting Officer | Jun 16 '26 | Sale | 295.14 | 116 | 34,236 | 38,713 | Jun 17 |
| Newstead Jennifer | SVP, GC and Secretary | Jun 15 '26 | Option Exercise | 0.00 | 30,104 | 0 | 57,784 | Jun 17 |
| Borders Ben | Principal Accounting Officer | Jun 15 '26 | Option Exercise | 0.00 | 240 | 0 | 38,953 | Jun 17 |
| LEVINSON ARTHUR D | Director | May 27 '26 | Sale | 311.02 | 50,000 | 15,551,000 | 3,764,576 | May 29 |
| Borders Ben | Principal Accounting Officer | May 08 '26 | Sale | 290.00 | 1,274 | 369,460 | 38,713 | May 12 |
| LEVINSON ARTHUR D | Director | May 06 '26 | Sale | 284.76 | 250,000 | 71,189,722 | 3,819,576 | May 08 |
| Parekh Kevan | Senior Vice President, CFO | Apr 23 '26 | Sale | 275.00 | 1,534 | 421,850 | 13,366 | Apr 27 |
| Borders Ben | Principal Accounting Officer | Apr 15 '26 | Option Exercise | 0.00 | 3,434 | 0 | 40,879 | Apr 17 |
| Parekh Kevan | Senior Vice President, CFO | Apr 15 '26 | Option Exercise | 0.00 | 21,856 | 0 | 19,693 | Apr 17 |
| COOK TIMOTHY D | Chief Executive Officer | Apr 02 '26 | Sale | 254.23 | 64,949 | 16,512,198 | 3,280,418 | Apr 03 |
| O'BRIEN DEIRDRE | Senior Vice President | Apr 02 '26 | Sale | 255.35 | 30,002 | 7,660,875 | 136,810 | Apr 03 |